TAG Heuer – Swiss Precision At Its Best

TAG Heuer is a Swiss manufacturer that besides making glasses and cell phones, also makes some of the best luxury watches in the world. Ever since 1860, when the company was founded, the main goal behind the TAG Heuer name was to produce the most accurate timepieces and change the way we measure time. This lead to the invention of the first stopwatch with a precision of one hundredth of a second which provided a definite connection with the world of sports; TAG Heuer was the official timekeeper for the Olympic Games in 1920.

With such a talent and desire for perfection, TAG Heuer quickly became the leading sports watch manufacturer and it was only normal for them to get into the fastest sport available, F1 racing. Not only where they the first to fit a dashboard chronograph for a race car in 1933 but they also became the timekeeper for F1 in 1971. As every millisecond counts here, there was no better choice than this Swiss watch manufacturer. Special, limited edition models were created to mark the success of the company in F1. TAG Heuer is the official sponsor for the McLaren Team ever since 1990 with models made after the stars behind the wheel.

Although precision is what made them perfect for the F1, the bold style used to cover that precision is also remarkable and TAG Heuer watches are also popular for the status symbol that they represent. The elegance of these watches combined with the perfect craftsmanship makes them desirable around the world and the choice of many celebrities such as Brad Pitt, Joe Manganiello, Tiger Woods, Maria Sharapova and also Barack Obama.

When McLaren released the MP4-12C in 2011, TAG Heuer marked the occasion by presenting the limited edition watch produced in partnership with the car manufacturer. The two big names have been together for 26 years now and it seems that they will keep working together and come up with incredible designs and precision craftsmanship. If you are interested in a TAG Heuer watch, the current lines include F1, Aquaracer, Carrera, Monaco and Link; the latter has a new exclusive model released to bring back the old icon. Any collection or model you may choose, the exclusivity that comes with a TAG Heuer watch will surely impress you as well as everyone around you; nothing says fashion and style combined with perfect precision than a TAG Heuer watch.